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Blue Ocean Strategy
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Blue Ocean Strategy

Written By : W. Chan Kim & Renee Mauborgne
Performed By : Z. Furman
Published By : Gildan Media Corp.
Length : 7 hours
Type : Strategy & Business Development
Marketing
Sales
Our Price : $24.98
Buy Now!
 
“Don’t Compete with Rivals—Make Them Irrelevant!”
 
 
Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.
In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
·         Reconstruct market boundaries
·         Focus on the big picture
·         Reach beyond existing demand
·         Get the strategic sequence right
·         Overcome organizational hurdles
·         Build execution into strategy
 
“I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”
                                    --William J. Bratton, Chief of the Los Angeles Police Department,
                                       Former Police Commissioner of the City of New York
 
Author
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.
 
Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.
 

 




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Have you always loved reading but sometimes find it hard to find the time? There�s nothing quite like curling up with a good book but many of us can�t do that as much as we�d like. We sacrifice this special time because we have so many other things to do each day. It�s a common problem and it�s the reason why people on average are not reading as much as they once did. Audio books bring the story to life just as the storytellers of the past did. They allow you to experience the book in a whole new way; in the way the writer felt and heard it in their head. You can feel the emotion when you allow audio books to let the story come to life.